Read time: 6 mins

How many times do you check your smartphone in a day? Hell, odds are you’re reading this on a smartphone and, while most of us would agree that less time on our darn phones is better, there is no going around the fact that most people will continue to use them with no clear ending to it in sight.

What we can hope is to spend this time more meaningfully and bridge these Second Screen Experiences with the surrounding environment. Reshaping the relation between content producers, broadcasters, artists, singers and their spectators. More importantly, the missing link between how people engage, share and redistribute meaningful content for them might just be around the corner.

Read time: 3 mins

Proximity Marketing are defined by TechoPedia as the practice of marketing goods or services based on a customer's actual physical location. This practice relies on things like cell phone triangulation and GPS technologies, and the use of network components that can connect with a user's smartphone, which is one of the most common ways that businesses track consumers.

The potential to create contextualized experiences and offers has traditionally been of great interest to brands, but some of the most used methods have also created a backlash in terms of user experience, privacy and data protection. Moreover, the adoption of other location technologies such as Bluetooth, NFC, QR Codes or even Shazam have their limitations and downturns, rendering them to remain at the stage of gimmicks or technology fads for now. So what is the best option for you and your brand in trying to create contextual experiences for your users?

Read time: 3 mins

Real Time Betting has been heralded as one of the fastest growing industries in the years to come, projected to hit cca. $100 Billion by 2024. After sports betting was legalized in the United States by the Supreme Court in 2018, online gambling companies are now able to grow their sport betting sectors, thereby further supporting the market’s growth. Some of the companies that look to benefit from this include the likes of Paddy Power Betfair, the largest global online Gambling Company, Ladbrokes Coral Group, William Hill and 888 Holdings.

As time goes by, Betting Agencies and big Broadcasting names are becoming increasingly aware of the direct relations between live sporting events and the betting industry and how one is feeding the other.

Read time: 3 mins

NoiseBlock

We are proud to announce that we have released NoiseBlock, after being selected as one of the finalist projects at the EUvsVirus Hackathon.

NoiseBlock is a Windows Tray application that filters the surrounding noise feeding into the device microphone, allowing you to enjoy a crystal clear conversation with your team.

Below, you’ll find a quick demonstration to show how it works. This was recorded from a GXT 244 Microphone using the built-in voice recording functionality in Windows 10. While NoiseBlock is not enabled, you can hear the loud city traffic and drilling machine in the background of the call, even as no one is speaking. But when NoiseBlock is on, the disruptive sound disappears as the machine learning algorithm requires a few seconds to identify everything else on the background except for the voice.